Art House Logo

The name communicated an underground edginess that seemed in need of being expressed. By utilizing a monogram for the Art House identity and stacking the A and the H in a triangular type of form the logo becomes multi-faceted. There’s a discernible edginess to the design. It brings to mind the roadhouse style of cinema made famous in U.S. in the 1970s as it appears to be a road leading off in the distance.