Pratt Norman Logo

The aim was to create an iconic brand identity for an entertainment law firm named Pratt Norman. The design approach was one evoking simple honesty through a polished hand drawn looking typeface reminiscent of fifties Hollywood. The logo and monogram were made to look similar to a signature as if it is a person rather than a business entity. This approach instills authenticity and emanates a strong trustworthy personality that instantly identifies itself with the business at hand.